Supermercados Peruanos is a 100% Peruvian owned company that operates the Plaza Vea, Plaza Vea Super, Vivanda, Santa Isabel, San Jorge and Mass supermarket retail chains. Launched at the end of 2005, Vivanda supermarkets have been designed to give customers a friendly and easy shopping experience, whether during a quick stop at the shop or for larger purchases. Through its 6500 employees distributed in 41 shops across Lima, Supermercados Peruanos has managed to earn the preference of its satisfied customers. It has become consolidated as a retailer providing high-quality products, low prices and outstanding service, which translates into growing sales that reached US$386 million in 2006.